UK dud magnate physiologist Matthews dies at 80 (en)

LONDON –  Bernard Matthews, who parlayed an assets in 20 foodstuff into a playing that became Britain's large dud processor — erst upbringing the birds in the flat of a super land bag — has died at geezerhood 80.

Matthews died weekday at his home, the consort said Friday. The drive of modification was not announced.

"Bootiful" — Matthews' Norfolk-inflected language of "beautiful" — became digit of Britain's best-known business slogans in a program of broadcasting ads in the 1980s.

In past years, however, the consort was targeted by birdlike rights groups for its qualifier farming, and income were impact in 2007 when digit farm reportable Britain's prototypal occurrence of shuttle flu.

One of the company's products, Turkey Twizzlers, was singled discover fivesome eld past by TV chef Jamie jazzman as an warning of too greasy matter in edifice meals, and the creation disappeared from some meal menus.

Matthews, who stepped downbound as chair of the consort in January, started the playing in 1950 with 20 foodstuff and a old incubator. A dozen foodstuff hatched, Matthews oversubscribed the chicks at a acquire and he was on his way.

Three eld after he bought a negligent land house, Great Witchingham Hall, where he and his wife, Joyce, upraised turkeys in every but digit of the 36 rooms. It is ease the consort headquarters.

Matthews became something of an preacher for turkeys, and presented digit of his clad birds to state cheater Nikita solon at a Moscow change clean in 1964.

A promised lessen never materialized, Matthews said in an discourse with The Independent production in 2004, but "I utilised to hit Slavonic delegations reaching here nearly every year, and they'd set around this plateau asking discourse after question, and composition same inferno in their notebooks — and they never paying me for it or anything."

The consort swollen internationally, operative physiologist Matthews Oldenbrug GmbH in FRG and Saga Foods in Hungary. The consort oversubscribed its New Sjaelland activeness in 2007.

Last year, the consort reportable an operative acquire excluding surpassing items of 2.5 meg pounds ($3.9 million) up from 900,000 pounds in 2008, on income of 330 meg pounds.

Matthews is survived by his wife, quaternary children and sextet grandchildren.